3 Benefits of Answering YouTube Comments on Your Channel

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Engagement is a huge buzz word in the social media space. Brands are often tasked with spurring this engagement with their audiences on each social network they are active on, but often comments on a brand’s YouTube channel are left unanswered. It’s just as important to respond to the comments of YouTube users on your channel as it is to respond to a wall post on your Facebook Page or a mention of your brand’s Twitter account.

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