Is the Gaming Industry the Next Big Marketing Channel?
Everyone is always on the lookout for the next big marketing channel to emerge--and everyone should be looking at gaming.
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Traditional marketing channels have broadened considerably in the past decade. Now, in addition to websites, Facebook, direct mail and more, cross-channel marketing also includes applications such as Snapchat, Instagram and Twitter. Still, everyone is always on the lookout for the next big marketing channel to emerge–and everyone should be looking at gaming.
Mobile games account for about 23 percent of all active apps in the iTunes App Store. And in a consumer survey we conducted in the U.S.,