General

Ben & Jerry’s Created a Facebook AR Filter That Challenges You to Catch Marshmallows in Your Mouth

The brand worked with Jimmy Fallon to create a new flavor

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By Lauren Johnson

November 2, 2017

If you open up Facebook today to use one of the platform’s augmented reality filters, Ben & Jerry’s wants you to play a little game with your selfie.

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Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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