Marketers See Opportunity in Rio 2016, Social Media

This summer, more than ever before, social media will alter fans’ Olympic viewing habits, presenting digital marketers with unparalleled opportunities to target viewers.


The Olympic Games is unquestionably the heavyweight title holder of international sports events (think “The Big Game” for 16 consecutive days). This summer, more than ever before, social media will alter fans’ Olympic viewing habits, presenting digital marketers with unparalleled opportunities to target viewers during the event.

The digital and social component has mushroomed compared with the most recent Summer Games in London. As viewers continue to move to mobile screens, digital ads that target mobile consumers on phones and tablets are a must-have.

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