Social Pro Daily

There Can Be No Denying It: Bots Are Now Marketers

Opinion: Today, a brand must become an assistant, friend, adviser and guide

AI-powered bots are bound to become the new marketer Devrimb/iStock

By

December 11, 2017

With the rise of conversational experiences, just about every business function—from marketing to commerce to support—must be redesigned to be conversational.

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