There Can Be No Denying It: Bots Are Now Marketers

Opinion: Today, a brand must become an assistant, friend, adviser and guide

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With the rise of conversational experiences, just about every business function—from marketing to commerce to support—must be redesigned to be conversational.

The greatest impact felt due to conversational marketing is that businesses interact with far more consumer prospects than they do with those paying customers. Each one of us will soon be experiencing this as a target, if we aren’t already.

But it’s merely the latest phase in the evolution of marketing. The earliest phase was known as outbound marketing, and it consisted of broadcasting key messages to vast audiences through media along the lines of print and television.

The next phase was inbound marketing, which meant creating interesting content and micro-targeting users via social media and large email campaigns.




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