Beauty Is in the Eye of the Camera Holder With L’Oreal’s Virtual Lipsticks

Amazon customers can preview shades in selfies

Facial recognition is getting more glamorous as ModiFace, the L’Oreal subsidiary that tracks facial features for makeup simulations, is bringing its virtual try-on technology to L’Oreal lipsticks on Amazon.

This means customers can use the cameras on their phones to see how different shades look in videos and selfies.

According to an announcement, the AR-based simulation of each shade is based on analysis of the information provided by makeup brands as well as images and descriptions of products on social media.

In addition, ModiFace notes it has “highly accurate 3D facial micro-tracking,” including 68 “non-identifying parameters” like lip and eye edges, iris size and location, head pose and skin features such as spots, texture and wrinkles.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in