Jim Beam Thinks Twitter’s ‘Amplify TV’ Will Better Ad Copy

Liquor brand testing "couple dozen" Promoted Tweets

Twitter's been busy positioning itself as the standard channel for the second-screen experience when it comes to television viewers—most recently striking a deal with Viacom to run MTV Music Awards highlights on the social platform. Out of all the iterations, though, Twitter's Amplify TV program, announced last month, seems to have caught brands' attention the most.

@Chris_Heine Christopher Heine is a New York-based editor and writer.