Looking to increase its international presence, Memphis-based FedEx Express will dip into the entertainment pool via a unique sponsorship and branded content deal with BBC Global News around a new multiplatform series.
FedEx Express will be the exclusive sponsor of Made on Earth, an eight-episode series premiering Sunday on BBC World News network. The show explores the world’s changing trading networks, which help businesses big and small reach billions of potential customers around the world.
The show’s digital hub, which is where most of the FedEx branding will sit, features articles, links to episodes on the BBC’s video streaming section, BBC Reel, and a series of commercial films created by BBC StoryWorks (BBC News’ commercial content-marketing division).
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