Barbarian’s New Receptionist Is an Echo Show Named ‘Barb’

She determines guest intent and communicates via Slack

Barb is an Alexa-based assistant. Barbarian Group

Digital agency Barbarian’s new receptionist, Barb, doesn’t collect a paycheck, isn’t getting breaks or benefits and can work endless overtime.

@lisalacy Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.