Emerging Tech

Barbarian's New Receptionist Is an Echo Show Named 'Barb'

She determines guest intent and communicates via Slack

Barb is an Alexa-based assistant.Barbarian Group
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By Lisa Lacy

August 17, 2018

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Digital agency Barbarian’s new receptionist, Barb, doesn’t collect a paycheck, isn’t getting breaks or benefits and can work endless overtime.

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Lisa Lacy

Lisa Lacy is Adweek's commerce editor.

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