Emerging Tech

Barbarian’s New Receptionist Is an Echo Show Named ‘Barb’

She determines guest intent and communicates via Slack

Barb is an Alexa-based assistant. Barbarian Group

By Lisa Lacy

August 17, 2018

Digital agency Barbarian’s new receptionist, Barb, doesn’t collect a paycheck, isn’t getting breaks or benefits and can work endless overtime.

Lisa Lacy
@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.
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