Emerging Tech

Barbarian's New Receptionist Is an Echo Show Named 'Barb'

She determines guest intent and communicates via Slack

Barb is an Alexa-based assistant.Barbarian Group
By Lisa Lacy

August 17, 2018

Digital agency Barbarian’s new receptionist, Barb, doesn’t collect a paycheck, isn’t getting breaks or benefits and can work endless overtime.

Lisa Lacy

Lisa Lacy is Adweek's Commerce Editor.

Recommended articles
Related Articles

Performance Marketing

Microsoft’s Cortana and Amazon’s Alexa Are Now Working Together

By Lisa Lacy

Performance Marketing

Here’s How Voice Technology Is Becoming More Inclusive

By Lisa Lacy

Performance Marketing

How Will People and Machines Coexist as the Latter Become More Like the Former?

By Lisa Lacy

Performance Marketing

Barbarian’s New Receptionist Is an Echo Show Named ‘Barb’

By Lisa Lacy

Microlearning
View All


Mastering the Art and Science of Subscriber Care


Why Marketers Need Collaborative Work Management


The Keys to Building Your Customer Identity Framework


How to Use Video at Every Stage of the Customer Journey

You Might Like


Stop Procrastinating and Start Planning Your Post-Cookie Marketing Strategy

By Mike Danley, Data Platforms Innovator, Acxiom


What the Pandemic Continues to Teach Us About Customer Wants and Needs

By Paige Musto, VP of Corporate Marketing, UserTesting


Dealing With Data Deprecation the Right Way

By PwC x Adobe


How Twitter Tackles Brand Safety

By Meg Haley, Global Head of Revenue Product Specialists, Twitter