Bank Of America Demonstrates How Not To Conduct Customer Service On Twitter


In an embarrassing episode picked up by Gizmodo, Bank of America’s customer service Twitter account @BofA_Help made a downright fool of itself – demonstrating exactly how not to conduct customer relations on Twitter.

What Gizmodo calls a “hilariously epic mistake” on Bank of America’s part started off with this tweet from @darthmarkh:

The tweet referenced the @bankofamerica

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in