Facebook, Twitter, Pinterest, Snapchat - How B2C And B2B Marketers Use Social Media [STUDY]


Facebook, Twitter, Pinterest, Snapchat - How B2C And B2B Marketers Use Social Media [STUDY]

How are marketers using social media?

Largely, that depends on the sector in which they operate, as business to consumer (B2C) brands tend to favour different platforms to their business to business (B2B) counterparts.

For example, 97 percent of B2C marketers use Facebook, compared to 89 percent in B2B. Conversely, significantly more B2B marketers (88 percent) use LinkedIn than those who work in B2C (59 percent), and that ratio skews towards B2B for Twitter, too, albeit at a smaller clip.

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