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58 percent of business to business (B2B) marketers are spending more on social media this year, with just one in fifty decreasing their spend in this area in 2014, reveals a new study.
Social media finished fourth amongst all online channels in the poll, which was conducted by Advertising Age, behind increased spend on websites (66.1 percent), email marketing (63.6 percent) and video (62.9 percent).
Overall, almost a quarter (23.5 percent) of B2B marketers are upping their spend across all channels by between 50 and 74 percent in 2014, with eight in 10 allocating more funds towards digital.