Audience Optimization: Tools to Help Facebook Page Posts Reach the Right Users

Facebook launched a powerful arsenal of tools to help pages ensure that their posts are being seen by the users who are most likely to engage with them.

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Facebook launched a powerful arsenal of tools to help pages ensure that their posts are being seen by the users who are most likely to engage with them.

Product manager Peter Roybal announced the launch of organic targeting tool Audience Optimization in a Facebook Media blog post, saying that the tool and its new features are available to all English-language pages, and they will automatically be turned on for pages with more than 5,000 likes.

The three main features of Audience Optimization, as described by Roybal, are:

Preferred Audience: Publishers can add interest tags to their content, and those tags help the social network prioritize the content most likely to interest users and ensure that it appears in their News Feeds.

AudienceOptimizationPreferredAudience

Audience Restrictions: Publishers can determine which users would most likely not find their content relevant based on location, language, age or gender.

AudienceOptimizationAudienceRestrictions

Audience Insights: Separate from Facebook’s already existing Page Insights, Audience Insights provides analytics for each...

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