ASME Issues Editorial Guidelines for Native Ads

Says advertiser's role should be clear

Native advertising is all the rage as online publishers try to get more creative to get marketers’ dollars. But in doing so, some are trying to masquerade native ads as content, even using editorial staff to write the copy. Small wonder, then, that some editors are concerned that the line between editorial and advertising is getting blurry and the FCC is calling for guidelines for native advertising.