Arizona Coyotes’ New Head of Marketing Wants to Build a Brand Beyond Hockey

Tania Moreno joins the club from PetSmart

Tania Moreno left PetSmart to take on the lead marketing role for the Phoenix Coyotes. Phoenix Coyotes

After spending a few years as CBS Sports’ senior marketing manager in the early 2010s, Tania Moreno is returning to her sports marketing roots as the Arizona Coyotes’ new senior vice president of marketing. In the role, Moreno will oversee all marketing and social media for the hockey club.