Are We in a New Consumer Segmentation Era? Social vs. Traditional

Opinion: When you don't connect with your audience, you limit your impact

Social data sits somewhere in the middle of tactical and strategic TCmake_photo/iStock

Segmentation is one the key pillars of marketing today. Put simply: When you don’t segment, you don’t personalize; when you don’t personalize, you hugely reduce your connection with the people you’re trying to reach; when you don’t connect with your audience, you limit your impact, no matter the marketing you’re doing for your product.

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