Are Marketers Ready for the Cross-Device Super Bowl?

A new report released today by Adobe notes that roughly 1 in 3 consumers watch live sports on something other than a traditional TV.

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Gone are the days when the only way to watch the Super Bowl was to crowd around that monolithic tube television.

Now, not only are Super Bowl fans watching on TV, they’re following along on Twitter, snapping selfies on Instagram and sharing moments on Snapchat. They’re streaming the game on NFL Mobile or listening to it on TuneIn.

That means there’s a variety of places for brands to engage with these fans. A new report released today by Adobe notes that roughly 1 in 3 consumers watch live sports on something other than a traditional TV.

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