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Facebook wants brands to know their data is safe. The social network has been on a charm offensive of sorts to assure advertisers that when they share information to buy ads on Facebook, that data is not seen by anyone else.
It's the kind of message Facebook is used to delivering, only to users who need privacy and security assurances. Now, as a mature advertising business, with data at its core, Facebook is taking steps to make marketers feel safe sharing with the social network.