Apple-U2 Duet Causes a 41% Drop in Social Sentiment

Free album actually leads to a bad week after 38 years of good ones

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Apple and U2, both launched in 1976, have each been brought down to earth in the last week in a fashion neither brand has likely experienced. All things considered, they can partly thank social media for that. For instance, the brands' 1997 efforts—Twentieth Anniversary Mac and Pop, respectively—were less than memorable, but then again, the fallout was minimal in the days before instant-backlash forums such as Facebook and Twitter.

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