AppData Now Includes "Sticky Factor" and DAU Leaderboards, Charts
It’s been just over a year since we first launched AppData, the easiest way to track application traffic on the Facebook Platform. Since then, the number of interesting applications on the Facebook Platform has only continued to grow.
Today, we’re excited to announce three new updates to AppData: DAU leaderboards, “sticky factor” leaderboards, and “sticky factor” historical charts.
With these new AppData features, you can:
- See which apps have the highest ratio of daily active users to monthly active users (DAU/MAU) – also known as the “sticky factor” because it’s a good metric of day-to-day app engagement.
- Rank applications by most DAU as well, in addition to MAU.
- View historical DAU/MAU and DAU charts for any Facebook application or developer.
Here’s a quick look at who’s topping these leaderboards today.
1. AppData DAU/MAU Leaderboard (for apps with 10 million+ MAU)
It’s clear which apps are more engaging on a day-to-day basis. Facebook’s own mobile apps have a sticky factor near or above 0.5, with FarmVille, Cafe World, Bejeweled Blitz, Restaurant City, and Happy Aquarium leading all third party apps, while others are around the 0.05 mark.
| Name | DAU/MAU | |
|---|---|---|
| 1. | Facebook® for BlackBerry® smartphones | 0.57 |
| 2. | Facebook for iPhone | 0.48 |
| 3. | FarmVille | 0.39 |
| 4. | Café World | 0.33 |
| 5. | Bejeweled Blitz | 0.28 |
| 6. | Restaurant City | 0.27 |
| 7. | Happy Aquarium | 0.27 |
| 8. | Farm Town | 0.27 |
| 9. | Mafia Wars | 0.23 |
| 10. | Pet Society | 0.23 |
| 11. | Texas HoldEm Poker | 0.22 |
| 12. | Roller Coaster Kingdom | 0.18 |
| 13. | YoVille | 0.17 |
| 14. | MindJolt Games | 0.14 |
| 15. | Birthday Cards | 0.05 |
| 16. | Causes | 0.05 |
| 17. | Music | 0.05 |
| 18. | Quiz Monster | 0.05 |
| 19. | Top Friends | 0.04 |
| 20. | FamilyLink.com (formerly We’re Related) |
2. AppData DAU Leaderboards
FarmVille is the biggest application on the Facebook Platform by daily active users by a margin of 2.5 to 1 over the second biggest app by DAU, Cafe World.
| Name | DAU | |
|---|---|---|
| 1. | FarmVille | 25,355,559 |
| 2. | Café World | 9,252,229 |
| 3. | Facebook for iPhone | 8,567,372 |
| 4. | Happy Aquarium | 7,421,763 |
| 5. | Mafia Wars | 6,294,318 |
| 6. | Facebook® for BlackBerry® smartphones | 6,261,393 |
| 7. | Pet Society | 5,116,477 |
| 8. | Farm Town | 4,956,220 |
| 9. | Restaurant City | 4,937,401 |
| 10. | Texas HoldEm Poker | 4,235,776 |
| 11. | YoVille | 3,310,014 |
| 12. | Bejeweled Blitz | 2,945,277 |
| 13. | Roller Coaster Kingdom | 2,712,459 |
| 14. | MindJolt Games | 2,000,257 |
| 15. | Causes | 1,779,765 |
3. Historical Sticky Factor Charts (example: Fish World)
As you can see below, Fish World has been improving engagement over the last few weeks. The app’s sticky factor is now up to 28% from 23% earlier in the month.
That’s it for now! We look forward to hearing your thoughts. See more at AppData.com.
