Facebook Beefs Up Its App Install Ads for the Holiday Shopping Season

The holiday shopping season often means new devices in the hands of users, and Facebook took steps to help developers get their applications onto those new devices with improvements to its mobile app ads in the areas of buying, creative and targeting options.

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AmazonFireMobileAppAdTargeting650The holiday shopping season often means new devices in the hands of users, and Facebook took steps to help developers get their applications onto those new devices with improvements to its mobile app ads in the areas of buying, creative and targeting options.

The enhancements to mobile app ads announced by Facebook Tuesday were:

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