AOL's Platform-A Ad Network Makes Guaranteed CPM Offer for Facebook & Bebo Developers
AOL’s Platform-A ad network made a major splash in the social networking platform advertising space today by announcing guaranteed CPMs for Facebook and Bebo application developers. While the CPMs were not disclosed, numbers we’re hearing are under $1.00 but well above the $0.10 floor most publishers see with remnant networks. PaidContent reports the floor will be $0.40.
The offer is good news for Facebook developers hoping to squeeze more money out of their inventory. Platform-A will greatly expand the universe of advertisers who will be able to purchase Facebook app inventory.
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