AOL's Marketing Chief Explains the Name 'Oath' and Why It Matters for AOL and Yahoo's Brands

Prematurely announced, it officially launches this summer

Oath is the name AOL has chosen to house two dozen of the company’s media, business-to-business and advertising-tech properties later this summer. The newly (and prematurely) announced umbrella brand will also be the home of Yahoo’s content once it’s acquired by Verizon this spring.