AOL Unveils Self-Serve Native Mobile Ads

Claims huge conversion rates in test campaigns


AOL is rolling out a mobile native ad product today across its sites, including AOL.com, TechCrunch, Huffington Post, DailyFinance, Engadget and Autoblog.

Some 50 brand advertisers are aboard initially, said a representative for the New York-based digital player, though company names weren't revealed.

While HuffPost has had a sponsored stories ad unit that focused on editorial, this self-serve product is distinctly more tech-driven while offering customized ad look-and-feel, AOL said. Facebook's mobile ads might be a guide to how AOL's promos will appear.

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