AOL Acquires 5min Media
AOL has acquired 5min Media, a company which syndicates short-form instructional videos across the Web. Terms of the deal were not disclosed.
5min Media produces general interest content that often proves popular on search engines—it’s current roster of clips include videos titled “How to sort dirty laundry” and “How to check your car’s oil level.” The content is similar to the videos produced by Demand Media’s fast growing eHow.
AOL’s deal for 5min would seem to thrust the company further into the emerging low-cost, search-driven content space populated by Demand and Yahoo’s Associated Content.
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