Content Marketing on a Shoestring Budget
On July 10, 2013, Cyndie Shafstall (Founder and CEM of Spider Trainers) and I spoke at our second “Direct Marketing on a Shoestring Budget” webcast—this time we focused on the topic of Content Marketing. While you can still listen to the webcast, the event triggered many questions from participants, and I thought it might be helpful to address the most popular topics in this column.
Q: How do you keep regularly scheduled content fresh (and keep me, the marketing director, from burning out)?
A: Commitment to regularly publishing content can be a daunting assignment for any business—large or small.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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