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Facebook introduced its stand-alone Camera application in May 2012, and it bombed, resulting in its removal from app stores in May 2014. Is the social network ready for take two?
The Wall Street Journal reported that Facebook’s friend sharing team in London developed a stand-alone app that opens directly to a camera, similar to Snapchat, and allows them to instantly begin live-streaming video.
Sources told the Journal the goal of the app is to prod users to create more photos and videos, but without the sort of “pressure” felt by Instagram users, who often feel as if they should only upload their best images.
A Facebook spokeswoman told the Journal that the overall level of sharing on Facebook was strong and “similar to levels in prior years,” but she would not comment on product plans.