Another big change for viral app marketing on Facebook: Invitation limits now dynamic

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Following last week’s change to notification limits from a fixed to a fluctuating limit based on user spamminess ratings, Facebook announced tonight that invitations, a mainstay of viral growth for Facebook apps, will soon be following suit. Starting next week, applications will no longer be limited to 20 invitations per user per day, but instead the daily invitation limit will depend on a formula including the following factors:

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