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[Editor’s Note: The data cited in this article is excerpted from Inside Facebook Gold, our membership service tracking Facebook’s business and growth around the world. Visit Inside Facebook Gold to learn more about our complete data and analysis offering.]
Today we present our monthly look at Facebook’s language leaderboard and growth.
Facebook recently announced that it had reached an astonishing 500 million users around the world. However, the relevant question for developers, advertisers and marketers is not simply how large this total audience is, but how to reach more and more of these users through strategies including language localization.
While the overall ranking of the site’s top languages remains unchanged since June, with English-speaking users outnumbering the next group of language users by over 3:1, this hasn’t stopped many leading developers and marketing firms operating within the ecosystem from significant localization investment.