New Instagram Logo Gets Mostly Negative Reaction

Reaction to the new Instagram logo introduced earlier this week was fast and furious, and the revamped application didn't fare too well, either.


Reaction to the new Instagram logo introduced earlier this week was fast and furious, and the revamped application didn’t fare too well, either.

Marketing technology company Amobee Brand Intelligence analyzed the sentiment of posts about the new logo on Wednesday, the day it was introduced, between 10 a.m. (when the news first broke) and 4 p.m. ET, and its findings included:

  • Sentiment was 53 percent negative, 33 percent neutral and 14 percent positive.
  • Digital content engagement about the Instagram logo Tuesday, the day before the update, was 1 percent of Wednesday’s total, meaning the old logo wasn’t actively being discussed.
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