Data

Amid 'Data Marketers' in L.A.

Headshot of Chet Dalzell
By Chet Dalzell

Will I be counting the stars on the Hollywood Boulevard – or all the data geeks and data lovers inside the Los Angeles Convention Center this week? The latter, of course.

Everything about &Then16 (that’s #andTHEN16 to Tweeters) in Los Angeles this week is seemingly about what’s next … and I mean that. I went to my first DMA show – well, let’s just say a while ago — and even from a few years ago, I can hardly believe the transformation.

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Headshot of Chet Dalzell

Chet Dalzell

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

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