Americans Still Prefer Email to Social Media (Infographic)

A survey of white-collar workers with smartphones revealed that email is still the preferred method of communication with co-workers and brands.


Social media may be a mainstream communication platform, driving news coverage and consumption and awareness of social movements. But when it comes to office spaces, email and face-to-face conversations are still the preferred method of communication, according to an Adobe survey of white-collar workers with smartphones in the U.S. and the U.K.

In fact, nearly 40 percent of participants preferred communicating by email, while 10 percent preferred instant messages. The enterprise social platforms don’t really seem to be catching on, with only 2 percent of respondents choosing to communicate with their colleagues via social networks.

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