American Apparel Mistakes Challenger Explosion for Fireworks


While you were stumbling between the cooler full of adult beverages and your lawn chair, something pretty awful and all-the-more stupid happened–American Apparel posted a picture of the Space Shuttle Challenger exploding.

WHY?! It was placed (and long since deleted) on the corporate Tumblr account, accompanied by the hashtags #smoke and #clouds because July 4 pictures are a thing.

The great thing with any #PRFail is that not even bloggers with fantastic imaginations can make this stuff up.

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