American Apparel Mistakes Challenger Explosion for Fireworks
How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
While you were stumbling between the cooler full of adult beverages and your lawn chair, something pretty awful and all-the-more stupid happened–American Apparel posted a picture of the Space Shuttle Challenger exploding.

INDEPENDENCE DAY SALE
Subscribe today!
APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF
Already a member? Sign in