American Apparel Mistakes Challenger Explosion for Fireworks

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

While you were stumbling between the cooler full of adult beverages and your lawn chair, something pretty awful and all-the-more stupid happened–American Apparel posted a picture of the Space Shuttle Challenger exploding.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in