Amazon’s Prime Day Proves Everything Old Is New Again

It’s Crazy Eddie 2.0

Prime Day is back again, but retail analysts say it's nothing new. Amazon

Details are starting to emerge about Amazon’s fifth Prime Day, which will kick off July 15 at the stroke of midnight PT and, over the following 48 hours, become the longest-running Prime Day.

@lisalacy Lisa Lacy is Adweek's Commerce Editor.