Amazon Unveils Brand Pages

Retailer plans to allow partners to cross-promote messages to Facebook

Upgrade your sales funnel with expert insight at Commerceweek, Feb. 28-29. Broaden your audience with improved data technology and a seamless purchase experience. Register now at 50% off.

You no longer need to wonder what it would look like if Facebook and Pinterest had a baby, with Amazon serving as a surrogate. That's because Amazon is rolling out its own brand pages for marketers to set up social shop, as first reported by Techcrunch on Tuesday.

As might be expected, Amazon Pages takes the most popular—and widely imitated—features from Facebook and Pinterest and wraps them in Amazon’s merchandising design. The top of an Amazon Page is home to a Timeline-esque image that can include a product visual, which users can click to add to their Amazon shopping carts.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in