Amazon Has a Great Strategy to Lure Consumers to Echo: Exclusive Holiday Deals

Santa, meet Alexa

Amazon just gave a preview on how it's bringing voice-recognition deals to Black Friday and Cyber Monday.

The retail giant today introduced a bevy of discounted holiday offers, which include everything from $80 off a 32-inch Samsung TV (normally $199) and $120 off a Cocoon mattress (normally $599) to 10 percent off Degree antiperspirant. It's a hodgepodge of potential savings, for sure. 

The landing page for the specials includes copy that directs Amazon Echo users to say phrases like, "Alexa, what are deals" and "Alexa, order a Star Wars Rebel Fighter" into the device to engage with its AI-powered voice-recognition system called Alexa. 

Because Amazon wants Echo to be adopted widely by consumers, there will be similar Alexa-only deals for Black Friday and Cyber Monday to go along with its numerous other holiday-based specials. 



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