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With the announcement of an upcoming Prime Day concert headlined by Taylor Swift, 2019 may be the year Prime Day finally becomes a true event.
Until now, it has invariably drawn comparisons to Alibaba’s Singles Day, but in terms of both sales and star power, there really was no comparison—Alibaba’s countdown gala to its 24-hour annual treat-yourself sale featured singer Mariah Carey, supermodel Miranda Kerr, retired NBA star Allen Iverson and a specially choreographed performance by Cirque du Soleil in 2018 alone.