Amazon Gives Prime Day a Boost With Concert Featuring Taylor Swift

The underlying message is clear: Join and benefit

amazon prime day concert 2019 lineup taylor swift
Amazon's first-ever Prime Day concert is loaded with not-so-subtle reminders. BusinessWire

With the announcement of an upcoming Prime Day concert headlined by Taylor Swift, 2019 may be the year Prime Day finally becomes a true event.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}