Amazon

Amazon Gives Prime Day a Boost With Concert Featuring Taylor Swift

The underlying message is clear: Join and benefit

amazon prime day concert 2019 lineup taylor swift
Amazon's first-ever Prime Day concert is loaded with not-so-subtle reminders. BusinessWire

By Lisa Lacy

June 27, 2019

With the announcement of an upcoming Prime Day concert headlined by Taylor Swift, 2019 may be the year Prime Day finally becomes a true event.

Lisa Lacy
@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.
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