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Online retail giant Amazon wants to help brands give things away via social media.
Amazon announced the launch of Amazon Giveaway, which streamlines the process for marketers, businesses, artists, bloggers and other entities that wish to create and host their own giveaways of prizes.
Interested parties can go to the Amazon Giveaway page or find the eligible items they wish to offer as prizes on Amazon and click “set up a giveaway,” after which they will be prompted to enter information including details, custom content and the number of entrants who will receive the giveaway items.