The rise of smartphones is influencing how people shop. Consumers no longer just go to stores to buy an item and take it home.
One third of all US adult shoppers take out their phones to check prices on items they seen in the store to see if they can find it cheaper online.
This technique is called “showrooming,” and it’s on the rise. In fact, according to a new report from marketing company Pargo, comparison shopping on a smartphone while in-store is up 400% over last year.
This new behavior is helping Amazon. According