Alloy Pitching Novel-Inspired Teen Drama
Digital production firm showcases 8 series at NewFront event, including Jane Lynch comedy
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Fresh off an acquisition of the video ad network Digital Broadcasting Group, Alloy Digital rolled out a slate of eight original Web series seeking advertisers' support at an art gallery-themed NewFront in New York on Tuesday.
Among the projects were several scripted shows aimed at Alloy’s core teen/young-adult demo, including 30 Days to Popular, which chronicles an attempt by two female friends to climb the social ladder in high school, and a promising Jane Austen-esque drama The Espressologist, based on a novel by Kristina Springer.