Alex and Ani Wants to Help Stumped Holiday Shoppers @BeABetterGifter

The jewelry maker is using the Twitter account to offer suggestions from humans, not a bot

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Jewelry maker Alex and Ani unveiled @BeABetterGifter, a Twitter handle that will provide gift-giving advice to shoppers. However, the unique thing about @BeABetterGifter is that the advice will come from actual human beings—members of the company’s customer experience team—and not from a bot.

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