Airbnb: It's Good to Be a Revolution
Airbnb is having a moment. Not only has it put together impressive marketing campaigns with the likes of Audi and Sweden (yes, the country), the leader of the travel sharing economy is beating the giant travel sites online.
They say it’s good to be king, but it may be better to be a revolution.
As reported by eMarketer, SimilarWeb’s “US Travel Trends and Insights 2017” report found that Airbnb has passed Booking.com, Hotels.com, Marriott International and more in Q1 Web traffic.
Now, SimilarWeb attributes this success (in a separate case study) to Airbnb using its platform.
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