Air Force Zaps Cellphones at Recruitment Events
AdAge has a story about the Air Force and its new mobile campaign.
From the article: “As part of the Air Force’s ‘Do Something Amazing’ tour, which makes stops at motocross, Nascar and other sporting events around the country, Bluetooth transmitters will be set up in areas around the tracks and stadiums. The transmitters ping any mobile device set to accept messages sent via Bluetooth, sending consumers invitations to stop by the tour and ‘check out what it’s like to do something amazing.'”
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