AI Doubles Email Subscription Base for Luxury Retailer
A consumer’s inbox is a noisy, crowded place. On average, people receive 88 emails every day — sales, offers, coupons codes, etc. How, as a marketer, can you get your emails to stand out in a consumer’s inbox? For luxury lingerie and apparel retailer Cosabella, artificial intelligence (AI) is the answer.
Cosabella is a 30-plus year-old, family-owned retailer with an Italian heritage. The company began working with an advertising agency about a year-and-a-half ago, but when Courtney Connell, Cosabella’s marketing director, began seeing a decline in direct-to-consumer growth, she went with another strategy.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in