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In March, digital shop Space150 ran a two-week campaign using Snapchat's recently launched geofilters to target college students around 29 campuses including New York University, the University of Southern California and Loyola Marymount University. Only interested interns who applied via Snapchat were considered.
Copy on the filters encouraged students to follow the agency's account for a chance to score one of 10 internships in the agency's New York, Minneapolis and Los Angeles offices.
The result: The filters were viewed 230,000 times and used 6,000 times in the two weeks.