After New York Magazine Cuts Frequency, Will Other Weeklies Follow?
Handicapping the field
New York magazine surprised the media world with its announcement that it will go twice-monthly, but the high printing and distribution costs associated with publishing a weekly magazine aren’t lost on other titles. Here’s how other weeklies stack up:
People: As Time Inc.’s cash cow, it may be the least likely to reduce frequency in the near future, but the long-term trends aren’t in its favor. Its 3.5 million circ has been relatively stable over the past five years, but newsstand sales, an indicator of consumer demand, have tumbled 45 percent.
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