Adweek's 25 Most Popular Stories About Digital and Tech in 2017

Transformation and disruption became the new normal


The world of digital marketing and innovation was very much a sink-or-swim place in 2017, with advertisers and content creators alike scrambling to navigate the consumer trends and rapidly emerging tech.

“Transformation” was the word of the year, as brands sought to embrace the potential power of tools like AI, blockchain and voice activation—while still maintaining a human touch that could keep new oceans of data from drowning out creative insights.

Check out Adweek’s most read stories from our coverage of the digital world in 2017:

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