Adweek Together: What It Took to Make the Real Heroes Project a Reality

The stars of the major leagues honor frontline workers during the pandemic

From the NFL to NHL; from the WWE to the WTA and from the MLB to the MLS; 12 professional sports leagues, and two esports gaming companies came together to honor the real heroes of the pandemic, the doctors, nurses and EMTs on the frontlines. And Adweek had a front row seat to how it all came together.