Over the last decade or so, publishers have embraced custom content as a way to both allow advertisers a new way to reach customers and bring in new revenue. T Brand Studio is the New York Times’ custom content studio. The studio has worked with clients ranging from Dove and Burberry to Netflix and Cole Haan.
How has T Brand pivoted in the era of Covid-19, and what will the studio look like going forward?
Jane Kendall is executive strategy director of T Brand and is also an Adweek Voice contributor, today in conversation with senior editor Nicole Ortiz.
Adweek Together is a live discussion at noon ET, hosted by our editors along with the leaders of the companies we cover, seeking guidance, solutions and information—together. For inquiries and feedback, email us at adweektogether@adweek.com.
