Advertising’s Oldest Medium Is Primed to Fill the Cookie Gap

While other mediums have focused on their core offerings during the pandemic, out of home has been reinventing itself

A privacy-first industry lies ahead. An industry that’s relied on easy access to data will find such analytics much harder to come by. The General Data Protection Regulation (GDPR) has already had a profound impact on data availability. Cookies are on the way out, and alternative data available through mobile device IDs is diminishing.